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Entries Tagged ‘mcdonalds’

McDonald’s USA Waffle Cone Hits the Sweet Spot

McDonald’s billboard. I’m Lovin’ it. But potential USA backlash? More sweet billboards from McDonald’s. The latest is the USA Waffle Cone and has very similar styling to the recent “Sneaky Pash – Passion Fruit McFloat” billboard. The USA Cone billboard passes all criteria of being an example of excellent outdoor advertising…because: The close up of the ice cream cone, along […]

McDonald’s Monopoly: Eat and Win

McDonald’s Monopoly: Eat & Grow Rich The McDonald’s promotional steam roller keeps rolling along. Monopoly Millionaire is the latest promo happening at McDonald’s and is sure to keep cash registers ringing with eager customers wanting to eat and play. I’ve seen two versions of the Maccas Monopoly billboard so far, both pass the ‘3 second […]

Macca’s Passion fruit McFloat gets kiss of approval

Mutliple pashing of the customer is McDonald’s tactic. What is a Passion Fruit McFloat? McDonald’s (note: they like to be called Macca’s now) continues with its ‘New Aussie Range’…and included is the Passionfruit McFloat, which is essentially frozen Fanta with added passion fruit. Sounds appealing. These bus stop adverts are appearing everywhere and I have a strong feeling Macca’s (formerly […]

McDonald’s Pavlova McFlurry in Three Seconds

Hurry. Consume this Pavlova McFlurry in three seconds. The marketing people at Mcdonald’s or those hired to do the marketing know that to focus advertising on a new product, no matter how small it is, makes for good for business. Smash a Pav today. The Pavlova McFlurry billboard is a great example of this. Brightly coloured with easy […]

McDonald’s get McFlurried away with Maltesers

Nice presentation. What the McFlurry is this? McDonald’s dessert menu now features the *new* McFlurry with Maltesers…and it’s a brilliant piece of marketing by McDonald’s. Take an old and existing product, add some new features, at minimal cost, and then advertise it like crazy. WhaM! you have new product which gets people talking and keeps McDonald’s brand name in the consumers […]

McDonald’s Very Serious Lamb Taster Billboard

Mary had a little Lamb…then McDonald’s cooked it McDonald’s Australia has launched its new range of ‘Lamburgers’. For a limited time (till November) Maccas is offering two variations of lamb based burgers: The  Serious Lamb Taster wrap and the Serious Lamb Burger. The Serious Lamb Taster Wrap is pictured in the above billboard, which costs $3 […]

McDonald’s Free Coca Cola Glasses Billboard

McDonald’s Coca Cola glasses…collectable one day perhaps? Recently spotted was this billboard promoting McDonald’s free Coca Cola glass give-away when purchasing an Extra Value Meal. There are six different colours of glasses each embossed with the Coca Cola logo and London 2012. Often Olympic memorabilia has become sought after by collectors, just check eBay….oops I mean Quicksales, for examples of past Olympic games items, some […]

McDonalds 50 cent Raisin Toast with Coffee

Loose change menu continues. McToast with your coffee? McDonalds continues it ‘Loose Change Menu’ theme at the McCafe…coffee, and for an extra 50 cents, you can get yourself a slice of raisin toast. The billboard unfortunately doesn’t state the price of coffee, you’ll find that out when in McDonalds. Nice photography of toast and coffee and interesting […]

McDonalds Loose Change Menu Billboard

Loose Change or Lose Change? McDonald’s latest promotion is the ‘Loose Change Menu’. I hate to be critical of this campaign, but just like the McDonald’s Olympic Opening promo, it lacks imagination, treats its potential customers as idiots and does nothing to stem the flow of people to McDonald’s competitors. You have to ask yourself… will one […]

McDonald’s Olympic billboard fails to qualify

Deserves a punch in the kisser An upset in the fast food Olympics, with McDonalds releasing a very lame oh lame billboard. Hard to believe with the marketing resources of such a large company, they would come up with such a bland and unimaginative advertising strategy. Not only is the billboard bland, checking out the McDonalds website […]