True grit. Scott Cam.

All round Aussie good bloke Scott Cam demonstrates the real Aussie male image. Strong, mature, self employed and part time promotion worker. Scott shows that regular Aussie blokes can succeed in this difficult world with persistence and hard work… all with your pants on. Jamie Durie, who’s laughing now! Go Scotty! yeaah

Now, what’s this billboard about again?

In certain conservative parts of the world, a billboard like this wouldn’t stand a chance. But this ellusjeansdeluxebillboard in Sao Paulo, Brazil pushes the barriers even by Brazilian standards.