Coca Cola Beijing ChinaPhoto Credit: xiaming (Flickr)

This is classic Coca-Cola advertising at it’s best. The billboard in Beijing’s Sanlitun district features Taiwanese pop group S.H.E. and two other celebrities. In the centre is Chinese gold medalist athlete superstar, Liu Xiang who won the 100 metres atthe 2004 Atlanta Olympics. Coincidently, Atlanta is also the birth place of Coca-Cola.

Notice how Coke is using a true and tried method of marketing in this billboard advertisement by associating the product with people who are desirable, fashionable, successful and sexy. Works every time!