Carlton Dry Dream Beer Billboard


This billboard was recently spotted in Perth, Western Australia for Carlton Dry beer.

Whilst the billboard itself seems a little odd with some guy shooting an object with a tank, it’s all of a part of the wider promotion by Carlton that includes several television commercials of guys dreaming up crazy things to do, such as:

  • Rubber chicken jet car racing
  • Battle tank skeet shooting
  • Elephant show jumping

Those crazy enough are encouraged to submit their ideas to the website. Checkout the videos as well.

I wanna put an outboard motor on an Antarctic iceberg and drive it to Australia. Yup.. I can see it now… the crowd cheering me on as pull that huge mother into Fremantle Harbour….Yeaaaaaaaaaaaaaaaaah!