albuquerque bank billboard

Photo Credit: cjc4454  (Flickr)

This billboard for the Bank of Albuquerque was spotted in Albuquerque, New Mexico USA in April 2009.

As pointed out by the photographer… Bank of Albuquerque is doing a complete turn around in banking services… opposite to what most other banks are doing by promoting itself to older clients who prefer to speak to a “live banker” rather than doing business online or with some automated phone system. Even the old style phone gives the impression the “good ol’ days” are back.

With the trend towards streamlined electronic services and a reduction in personalized service, Bank of Albuquerque is making a clear distinction between itself and its competitors.