Lipton Ice tea Sparkling Subliminal AdvertisingLipton Subliminal Advertising. Can you see it?

This new Lipton Ice Tea Sparkling billboard has been spotted recently and it’s certainly got a twist. The top of the board features a very quirky not so subliminal advertising buy it message encouraging you to purchase Lipton tea. Of course its tongue in cheek and just a bit of fun. But is there method in their madness?

Bright & catchy

The billboard certainly catches the eye in three ways:

  1. Bright colours. Yellow, red and blue all work well together. A blind man couldn’t miss the Lipton billboard.
  2. Prominent display of the two cans. Yes, this is what you’ll see on the shelf.
  3. The words “Subliminal Advertising Buy It Buy It”. It’s weird, but maybe not so silly after all. Buy it.  It’s a great mental thought disruptor. It makes the viewer stop, think, and look again! So perhaps it really does have some subliminal effects.

The Lipton logo can be easily seen and in addition it has a well positioned red “New” badge.  Graphic design overall is excellent.

Long distance viewing is superb and can be well seen by passing traffic… thus making it an effective outdoor advertisement billboard.

If only beer advertisers were allowed to use subliminal advertising this way.

8 out of 10 Stars