Diamond ring bollboard for Robbins Diamonds

Photo Credit: cwalker71  (Flickr)

RobbinsDiamonds had the audacity to put up this billboards for diamond rings and jewellery spotted in Philadelphia USA. This girl definitely has attitude..but that RobbinsDiamonds mascot saying “Yeah!” looks a bit dubious to say the least. Sort of like the nightclub owner image I thought …with the beard…. and what?

Is that a diamond stuck in his beard I see???

The image itself is of owner Jerry Robbins who has been in the jewellery business even since Adam was a boy and seems Jerry excels at self  promotion. Radio, TV and newspapers and even wearing a diamond in that thick beard of his has been a trademark. And of course billboards.