Vodafone 4G lightning fast billboardBrilliant design & artwork. Electron microscope needed to read fine print.

Vodafone is promoting its new 4G mobile service , I recently saw this particular Vodafone 4G billboard.

Overall this is quite a good billboard and I reckon it will give good results to the promotion of Vodafone’s 4G service.

The good points:

  • Excellent use of colour. Black and red really contrast well.
  • Interesting 4G graphic. The 4G lightning effects certainly draws attention to this board.
  • Simple straight forward message: “Vodafone 4G. Lightning fast. Power to you“. This is an excellent, short and sharp message.
  • Vodafone logo is prominently displayed which associates the board with the Vodafone brand easily. Thinking not required.
  • Board can be seen by passing traffic and passes the three second test easily, and of course also appeals to pedestrians.

Possible Improvements:

  • I’d make the Vodafone logo larger and position it so it’s the second item the eye sees when viewing this board. The 4G graphic is visual bait and is the first thing seen… So, positioning the logo closely to the 4G graphic would be the way to go. Position to either the lower right corner, or to the right of the Power to you words would be my suggestion.

8 out of 10 stars.