Kit Kat Caramel Duo billboardSweet and simple does it every time.

New! Just released is the Kit Kat Caramel Duo billboard. Looks good and uses the typical chocolate bar advertising technique (New! Name, Picture of bar)…which works every time.

It’s visually appealing to the eye and best of all,  it’s cerebrally unchallenging. It goes to show simplicity works every time and billboard advertising is about the cha-ching of making sales, anything else and it’s wasting space and money.

So it’s simple, but why is the Kit Kat Caramel Duo billboard a good one?

  1. The bright red background is natural eye candy to both motorist and pedestrians. This, along with the large Kit Kat chocolate bar graphic can be seen at distance for at least 50 metres.
  2. The words ‘Caramel Duo’ are large and written in an easy to read type face.
  3. The word ‘New‘ is highlighted with a blue background and is also written in a large typeface.
  4. The Kit Kat catch phrase,  ‘Have a break, have a Kit Kat’ is prominent, and easily seen by pedestrians, though only up close by motorists, it’s still quite good.
  5. It passes billboardspotters, 3 second test.

Net result is a visually pleasing billboard that will sell Kit Kat Caramel Duo’s to the max!

Kit Kat is made by Nestle’

9 out of 10 Stars