Glaceau Vitaminwater billboardWell planned, designed and placed.

Glaceau vitamin water has a new billboard. I like it and is a fine example of how a well designed billboard can be made.

Here are 4 reasons why I think it’s great:

1. It’s creative:

  • The bright red neon style text looks interesting and is something different. People will look at this billboard just out of curiosity.

2. It’s legible:

  • Text size is readable and large enough to catch the eye of pedestrians and in addition, to passing motorists. (3 second rule pass)

3. Economic tagline:

  • “Now with 10+  vitamins & minerals”. Six words explains everything you need to know about this product. It’s economic word use makes it a powerful tagline.

4. Image of product:

  • Images of product demonstrate the range of flavours available. Again, this is information that can be absorbed quickly.

Anything I missed here? Please let me know.