Pepsi Next naturally sweetened with Stevia billboardPepsi Next. Bursting with Stevia natural goodness.

Spotted today was this Pepsi Next billboard. Though it’s been around for several months, I’ve just managed to get a photo of it.

It’s an excellent billboard, with bright colours and graphics, with can bursting forth with Pepsi Cola and a Pepsi logo centered prominently. Taglines of  ‘Sweetened Naturally’ and ‘30% LESS Sugar’… and at the bottom right is mention of the magic ingredient, Stevia.

What is Stevia?

Stevia is a natural sugar derived from the Stevia plant which is native to tropical parts of South America. It’s use as a sweetener and sugar substitute has been around for many years, but it’s just recently that it’s being used to sweeten soft drinks such as Pepsi Next.

If you’re concerned about consuming artificial sweeteners such as Aspartame, Acesulfame potassium and Saccharin, then Stevia might be what you’re looking for.