Hello Beer Carlton Dry beer billboard…and this is supposed to help sell beer?

A recently spotted billboard forĀ Carlton Dry beer which features the very weird ‘toast jacket’ with a catchphrase of Hello Beer. What can I say, but it’s just plain bizarre. Even for young guys doing the high jinx, this is way off the radar.

Furthermore, if I was a young guy, I wouldn’t be too happy about some F **king beer company execs telling me how to have fun. No way! Fun suggestion not needed from rich grey haired old men thanks.

Perhaps focus groups do lie?