Bisley workwear billboardScott Cam strikes again

Bisley Workwear billboard continues its association with celebrity builder Scott Cam (the sexiest builder in Australia by the way).

This is basic billboard marketing at its finest…a 3 word catch phrase ‘Stains not included’, a big picture of Scott Cam, website address and logo. Bingo, it works. Why don’t beer advertisers follow this method more often? (Grab some Buds)

This particular billboard looks a little worse for wear, I’m not sure if this was part of the effect. Perhaps it was the same apprentice who installed the McDonald’s billboard.