Victoria Bitter billboardDeclining market share deserves a large green billboard…

Carlton & United Breweries (CUB) continues its ‘apology campaign’ to include outdoor advertising  billboards which were spotted recently. Four simple words ‘Back To Its Best’ and the catch phrase of ‘For a hard earned thirst.’

Will this campaign work?

Well,  times and beer drinkers have changed somewhat,  the good ol’ days of selling beer is a little more complex, so results may be mixed I suspect.

To give Victoria Bitter a more contemporary image and reflect the times, I have revised the words for a 2012 audience:

How does it happen?
You can get it playin’ some online game
You can get it being defamed
or Tweeting so hard you could burst
You sure got a thirst….
A hard earned thirst needs a big cold beer
And the best cold beer is Vic
Victoria Bitter.

You know how it happens
You’re checking your iphone
You’re selling your home
or paying so many bills you could curse
You sure got a thirst….
A hard earned thirst needs a big cold beer
And the best cold beer is Vic
a long cold Vic

It can come anytime…
You’re linking on facebook
Reading an ebook
You can get exporting some cow
(Matter of fact, I’ve got it now)
A hard earned thirst needs a big cold beer
And the best cold beer is Vic
Victoria Bitter.

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