Opel Coming SoonGermany: We already have cars in Australia.

A billboard proclaiming ‘Opel Coming Soon.’ in a grade ‘A’ position, getting tremendous amounts of exposure…but does it work?

When ever I see signs like these… ‘coming soon’, I start to get worried. This has to be one of the worst billboards this year. It promises a product that’s not even here. It tells the customer we are not confident we can deliver the product, and  if market conditions change…well who knows?

I can only suggest this is a precursor billboard to a ‘Opel is Here.’ billboard.

If it was 2006, this would have been a good idea. Now, where’s my Opel?