Masters Funmistakable Ice Coffee BillboardMasters Iced Coffee…Thankgod

Masters Iced coffee brand has been around for years in Western Australia…and is still going strong. Looks like they have tweaked the formula slightly, making it lower in fat and no added sugar. Hence the wording ‘Same funmistakable taste’ and ‘New!’ 

Makes me wonder when they use this line, as this is what Coca Cola did when they introduced New Coke and claimed it was ‘just for the taste of it’…and the taste was the worse feature!

But hey, this is milk I’m sure they are just reassuring loyal customers that good ol’ Masters iced Coffee still  has same great taste.

Masters brand is owned by the giant Lion food and beverages group.