Sunday Times: Forced to use billboardsChrist! You know it aint easy..for old media

The Sunday Times has recently been seen posting up these bus stop billboards promoting the property section of its newspaper. This one was seen in Victoria Park (Suburb of Perth), no doubt each billboard is tailored for the particular suburb the billboard is in.

Not sure why a newspaper would be in need of extra promotion on a billboard…does this mean no-one is reading The Sunday Times?